Successful Fashion Marketing Strategy Essay Example For Students

Successful Fashion Marketing Strategy Essay When I first read that the topic of this creative assignment was to write about a successful fashion marketing campaign only one name came to mind: Marc Jacobs. How do you even begin to put his legacy into a one-page paper? Marc Jacobs is truly a fashion icon and is worshipped by anyone with half of a brain. His ability to make soft-feminine floral into something edgy and new has always been one of a kind. He has repeatedly transformed himself and his brand each year into something different. We will write a custom essay on Successful Fashion Marketing Strategy specifically for you for only $16.38 $13.9/page Order now From his wacky sweaters in his early days at Parsons, to his amazing work at Louis Button, Marc Jacobs has done it all. His own words describe him best: a little preppie, a little grungy, a little couture. He covers every type of man and woman. His brand has grown with its clientele base like no other brand on the market. As a woman I can shop his collections no matter if Im looking for a funky tee-shirt or a classically beautiful gown. Early on he worked for Perry Ellis with his grunge attire. The world followed his lead and grunge became a worldwide sensation. Marc Jacobs shows are haphazard ND messy, yet glamorous and beautiful all at the same time. He knows the simple elegance of throwing an outfit together that looks half-runway, half-thrift shop. His ads are moody, and draw you in entirely. I cannot think of one product that he has touched that hasnt turned into gold. His outreaches into perfumes and makeup have only solidified him even more. He breathed life back into Louis Button and made them what they are today. Marc Jacobs will continue to be the most inspiring and motivational person in my life. His empire knows no end.

The eNotes Blog Top Ten Classics Dissed Amazon Commenters FightBack!

Top Ten Classics Dissed Amazon Commenters FightBack! Recently, the blog Brain Pickings wrote a piece titled The Greatest Books of All Time, as Voted by 125 Famous Authors.   Well, apparently none of these famous authors consulted some of the people who had previously commented on their selections at Amazon.com. Here is a sampling of their.err. opinions. 1.   Lolita by Vladimir Nabokov I ended up throwing this book away after reading about 5 chapters..if you enjoy reading the pedophilic ramblings of a perv, go for it! Yuk! And Im a very open minded person but this book is just gross. 2.   The Great Gatsby by F. Scott Fitzgerald That book was the poorest excuse for literature I ever had the displeasure of reading. I did read it twice, but each time, I was disgusted with it. The characters in the story were worthless wastes of human flesh. Daisy was a ditz, Gatsby himself was a possessive stalker and everyone else didnt have enough brains to realize that they were all being used!! 3.   Ulysses by James Joyce ULYSSES is tiresome, tedious, and passe. The appeal of reading the mind wanderings of a pasty, weak pseudo-intellectual grows stale after the first dozen pages. For those enterprising readers such as myself who feel guilty dumping a Joyce work after only a chapter, read on. It gets worse. Confession: the genius mind-maze that is Joyce is sometimes just not worth exploring. One would have better luck escaping the Minotaur than successfully exiting this lingual labyrinth. 4.   To the Lighthouse by Virginia Woolf Someone needs to end the farce that Virginia Woolf is a good writer. Her work, to me, is neither thought-provoking nor well-written. I was really disappointed with this work and actually threw my copy into a box headed for Goodwill (not really good will to pass it on, but I had to get it out of my house)and I never give away books. Lets stop pretending folks . 5.   The Sound and the Fury by William Faulkner The book starts nowhere, ends absolutely nowhere, and has little of interest in between. The characters are not interesting. They dont do anything interesting. Their thoughts, the main feature of the book, are not interesting. 6.   Anna Karenina by Leo Tolstoy Whomever claims this to be a great book needs their head examine or probably has been subjected to a lobotomy. This 900 page of rubbish is no more than a glorified, pompous, shallow soap opera nicely ensconced in a setting I would terrorize and throw rocks at with much enthusiasm. I gave it one star because it makes a much needed bookend on my shelf. Anything by Gabriel Garcia Marquez, Toni Morrison, and even Raymond Chandler, trumps and surpasses this hail storm of snobbish prose. I propose a petition to burn all Anna Karenina novels from the face of the earth and implement a law of 10 years in prison if caught with this novel in your possession. There, I said it . 7.   Madame Bovary by Gustave Flaubert Every time I have to help a high-school student or college freshman slog through Madame Bovary, I find myself wondering why the assignment isnt a violation of the Geneva Convention. Im as dedicated a soldier as any in the war against illiteracy, but there is such a thing as an inappropriate and inhumane weapon. 8.   Moby Dick by Herman Melville I will tell you somethingYOU havent read Moby Dick either. Why else would you be considering buying it? Most people who have read Moby Dick are just happy to have been done with it. Im sure the majority of people who have read this classic novel/slapstick comedy indeed are overjoyed to have been at it and done with it. I bet they would never want to read even a long-winded review of it. So, there you are. Proof that you have not read Moby Dick, just as I have not read Moby Dick. Maybe you better just forget about Moby Dick entirely and just go have a nap. Maybe a cup of blended celery juice will fix you of the notion of reading Moby Dick. Come to think of it, maybe that would solve my bladder disease. 9.   Great Expectations by Charles Dickens BY FAR the worst book Ive ever had to read. I along with half of my class could read no more than one page of it without falling into a deep slumber. Im getting sleepy just thinking about it. Anyway, if someone does want to buy this book for some strange reason, I hope that they do not have Great Expectations for it, because they will be very disappointed at the end when their expectations arent fulfilled! 10.   Crime and Punishment by Fydor Dostoevsky Reading CP is like getting hit on the head with a sledgehammer, repeatedly. The author has a point to make; he makes it. Then, just in case you didnt get it, he makes it again. And again. And again. There, now did you get it? The entire book could be condensed into a short story and still effectively convey the same message. And on a more minor note, shouldnt *something* happy happen at least once in a novel? Shouldnt there be at least one scene in which a little birdie chirps a happy song from a pretty tree? Does *everyone* have to be spitting up their lungs into the gutter on a dark and gloomy day? Sheesh!!

Business Organisational Strategy for Adelaide -

13Cabs is the taxi network service provider that operates in different regions of Australia like Hobart, Adelaide, Sydney, Newcastle and Melbourne. 13Cabs is owned by Cabcharge that operates about 7, 400 taxis throughout Australia (13cabs.com.au. 2017). The service is operated using the cab apps available in various app stores. The cab facility service has chosen the right technology in order to carry out their business they use apps to connect with the customers. The black taxis under this organisation are well known for the service provided by 13 Cabs. 13 Cabs app is the most popular Australian taxi app that has connected the largest fleet of cabs around the different regions of Australia anywhere and anytime (13cabs.com.au. 2017). 13Cabs has also won the Monash Business Awards that shows the efficiency in their business. The customer care service is always available and any smart phone user can easily get access to the service of the taxi apps. The customer service is always available and the company is well known for the service that it provides. The cabs are grouped together by the means of apps and mobile systems in order to create a large segment of taxis. The customers from the segments like Sydney, Melbourne and other regions fall under the customer segments of the cab service (13cabs.com.au. 2017). The channels used for the purpose of connecting with the customers are through the web and any apps available in android or apple phones. The key partners of 13 Cabs are ABC Taxis, Black Cabs Combined Pty Ltd, Yellow Cabs, Maxi Taxis and others (13cabs.com.au. 2017). The cab service maintains and develops the market based on ride sharing activities. The service is available in the inner city and for long journeys as well. The idea is to share the rides of the taxi among the users in order to avoid the higher rates to be paid by the consumers. The key resources are the IT platform or the software that is used for carrying out the business activity (13cabs.com.au. 2017). The idea is to utilise these resources in order to attract more consumers in the market. The company operates in more than 76 locations and has huge fleet of drivers. The cost structure is depended on the employees and the partnership that the company has to maintain with others. The fixed costs include the rent and the utilities and other costs needed for the marketing and partnership activities of the organisation. The current revenue of the company is 121, 000 AUD (13cabs.com.au. 2017). Overall comment on strategic business: The business model used by the organisation is to create a wide network that would attract the maximum number of passengers or customers (Yellowadelaide.com.au. 2017). This would definitely add to the profitability of the business. However, the business model does not consider other aspects of the business like sustainability and competitive measures to improve business activities. Environmental sustainability could be the most challenging issue faced by 13Cabs in the near future. It has been evident that greater approaches have been made towards improving the business activities that it would not cause harm to the environment. There have been no such implications in the business strategies of 13 Cabs that would support sustainability of the business and so this is the upcoming challenge faced by the organisation. The organisation needs to support the sustainability approach in the coming 3-10 years of its business. 13cabs.com.au. (2017).  13 Cabs. [online] ProductReview.com.au. Available at: https://www.productreview.com.au/p/13-cabs.html [Accessed 29 Aug. 2017]. 13cabs.com.au. (2017).  13CABS App @ 13CABS. [online] Available at: https://www.13cabs.com.au/IphoneApp [Accessed 29 Aug. 2017]. 3cabs.com.au. (2017).  Taxi Cab Service @ 13CABS. [online] Available at: https://www.13cabs.com.au/ [Accessed 29 Aug. 2017]. Yellowadelaide.com.au. (2017).  13CABS Adelaide. [online] Available at: https://www.yellowadelaide.com.au/ [Accessed 29 Aug. 2017].

Managing People Based on TyCoffi Essay Example | Topics and Well Written Essays - 2000 words

Managing People Based on TyCoffi - Essay Example It is also important the new staffs recruited are provided with adequate training on the functioning in the organization and on technical skills needed undertake activities. The present project seeks to develop and design a complete set of HR practices for the purpose. This includes an effective and competitive compensation and rewards strategy, training and development strategy and a communication strategy aimed at motivating and retaining staffs in the organization. A complete list of recommendations is provided for each of the above activities in the organization. HR Practices Compensation and rewards strategy One of the most important components of a company’s human resource strategies is its compensation and rewards structure. Compensation and rewards need to be designed not only as per the strategic objectives of the firm but must also be competitive in the market. Moreover they must also be designed to meet the requirements of employees such that they remain motivated a nd loyal to the company. Mere increase in salaries only helps to motivate employees for a short span of time and does not leave any permanent impact. Thus salaries must be complemented with a proper reward structure which is directly linked with the performance of employees (Armstrong, Cummins, Hastings & Wood, 2005, p131). Since Mike has strong egalitarian views, it is important that there is equitable compensation in the organization. TyCoffi must not maintain any pay secrecy. The compensation structure must be absolutely transparent to the employees. This would indicate that TyCoffi does not have any defensible compensation system (Cale & Tate, 2011, p.124). This strategy would be beneficial in gaining confidence of the people on the management’s fair-handedness and concerns people leaving the organization would reduce. The first way of determining pay structure is to establish a competency based pay structure. This is mainly to draw the distinction between the House Manag ers, Assistants and the Baristas. The three category of employees have different set of skills and competency based on which their basic salaries are to be determined. The rate of pay increases must also be linked with the same set of competencies and skills. This strategy is particularly beneficial in motivating employees to gain additional skills and competencies and acquire new knowledge (Jackson, Schuler & Werner, 2011, p.383). A performance based pay is particularly recommended for the baristas and the House Managers. This is mainly intended towards motivating employees towards performing better or improving their performance. Since baristas are directly associated with the customers and remain in close contact with them, the level of customer satisfaction depends on the kind of service that they provide. Thus associating their pay with performance would help to enhance their performance standards through improved delivery of services. This would not only help to better their o wn performance but improve reputation and goodwill of the company too (Jackson, Schuler & Werner, 2011, p.383). Apart from the baristas, the House Managers are also responsible for the performance of their respective team of baristas; thus linking their pay with

Mississippi Burning Essay Example | Topics and Well Written Essays - 1250 words

Mississippi Burning - Essay Example Three civil rights workers were murdered in America in the year 1964; the murdered took place in the US state of Mississippi this is why the film was named Mississippi burning. The FBI inevitably got involved in the investigation and the film also showcases two agents trying hard to uncover the truth. Alan Parker directed this film and it was written by Chris Gerolmo. The movie was very well liked by the audience and it went on to win several accolades which included the best film for cinematography, best picture, best sound and a host of other awards. In spite of doing well the movie was severely criticized because according to the critics the film fails to present the historical records in the right manner. The director of the movie had to come out and defend the movie by saying it was no documentary, it was instead dramatization. â€Å"Mississippi Burning  is set in 1964 when three civil rights workers are murdered in a small town by members of the Ku Klux Klan.† (Mississ ippi Burning) In American society the civil rights workers are given very little protection but the film portrays the FBI agents as real heroes, they come to Mississippi to investigate the murder of the victims but in reality very little has been done to protect the civil rights workers in America. ... The movie created a ruckus, a scene in the movie showed a white man beating a black boy while he was praying; this created a lot of problems. This was seen as racism by many people and it even antagonized the blacks living in America. A few black men started beating up a white boy after discussing the movie as a result of which a huge uproar in America was caused. Directors must always keep in mind that their movies are more than capable of disturbing the law and order in a country because so many people watch it and they interpret the scenes in their own way and this may cause so many unforeseen problems. Such race sensitive scenes should not be shown in movies to be on the safer side. The movie also gave rise to hate crime after its release. Above case which has been discussed in the paper became a very important case in the American constitution. â€Å"A highly charged box of fireworks is the best way to describe "Mississippi Burning". It is 1964 and the Civil Rights Movement is tearing apart many areas in the Deep South. Mississippi is definitely the hottest spot of all as the entire state seems to be split between whites and African Americans.† (Mississippi Burning) The three African American men who were murdered in Mississippi were seeking justice, they wanted the right to vote like any other American but this did not go down too well with The Ku Klux Klan and the local police authorities. Those three men were abducted and murdered very ruthlessly. Miburn was the name of mission undertaken by the FBI to solve this mystery, Miburn stood for Mississippi burning and the investigation found the corpses of those three civil rights workers and the investigation also found the identity of the people who killed them. â€Å"The U. S.

Introduction to Philosophy Essay Example for Free

Introduction to Philosophy Essay I. Pre-Socratic Period also known as the Cosmological Period (cosmos meaning universe) *questions about human existence and subsistence (basic needs) Pre-Socratic Greek philosophers: Anaxagoras Thales (he held that water is the fundamental stuff of all things, saying â€Å"All is water†) Anaximander Xenophanes Heraclitus Anaximenes Empiricism – a theory which states that knowledge comes only or primarily from sensory experience II. Socratic Period also known as the Era of Scientific Discoveries III. Church Period also known as the Theological/Dogmatic Period. Dogmatic – from the word dogma (teachings of the Catholic church) Martin Luther – the most controversial bishop during his time; he questioned the teachings of the Catholic church IV. Rebellion Period also known as the Period of Protestantism *Martin Luther started Protestantism and established the Lutheran church; he questioned the indispensability of the pontis and the institution of the sacraments (holy order and marriage) division of the Catholic church: Roman Catholic Greek Orthodox 4 legal systems: English law Roman law Arabic/Mohammedan law Anglo-American law. V. Renaissance Period renaissance meaning rebirth also known as the Arts and Literature Period (which focused on religion) VI. Modern Period also known as the Period of Industrialization ? introduction to machines ? social problem of unemployment arose ? battle between man and machines 2 social classes: ? bourgeoisie – the ruling class of the two basic classes of capitalist society, consisting of capitalists, manufacturers, bankers, and other employers. The bourgeoisie owns the most important of the means of production, through which it exploits the working class ?proletariat the class of workers, especially industrial wage earners, who do not possess capital or property and must sell their labor to survive, the lowest or poorest class of people Friedrich Engels – mentor of Karl Marx *. Karl Marx and Friedrich Engels campaigned for a classless society known as communism communism the political and economic doctrine that aims to replace private property and a profit-based economy with public ownership and communal control of at least the major means of production (e. g. , mines, mills, and factories) and the natural resources of a society; people don’t have private ownership. Das Kapital – one of the major works of the 19th-century economist and philosopher Karl Marx (1818–83), in which he expounded his theory of the capitalist system, its dynamism, and its tendencies toward self-destruction. He described his purpose as to lay bare â€Å"the economic law of motion of modern society. † Lenin and Stalin – leaders of the Russian Revolution who first introduced communism COMMUNISM (zero ownership) SOCIALISM (ownership by few) DEMOCRACY (controlled by the majority of people) Definition of Philosophy from the words â€Å"de finire† meaning â€Å"to limit† 3 types of definition: 1. Etymological – derived from the word â€Å"etymos† meaning â€Å"origin† Etymology of Philosophy by Pythagoras philia (love) sophia (wisdom) greek words 2. Nominal – derived from the word â€Å"nomen† meaning â€Å"name† 3. Real definition – maybe conceptual or operational definition Real definition of Philosophy a science of beings that investigates the ultimate causes of things, events, etc. , with the aid of human reason alone *philosophers investigate by asking questions human reason – the instrument in philosophy branches of science: ? natural ? social ? Physical botany philosophy e. g. physics e. g. e.g. beings – subject matter of philosophy; anything that exists 2 types of beings: a) potential – exists without intrinsic contradiction b) actual – exists with intrinsic contradiction uncreated God (theology focused on the study of God) created living man plants animals soul soul soul rational vegetative sensitive non-living universe (cosmology study of the universe) outside the universe (metaphysics from the word meta meaning beyond) principles of life soul life spirit – principle of unity what makes man unique? his characteristics characteristics of man: ? body and soul (rational psychology – study of soul existence) ? body without soul – corpse ? soul without body – ghost ? intellect – to know the â€Å"truth† (logic – correct reasoning; epistemology – validity of human knowledge) ? will – in search of â€Å"good† (ethics or moral philosophy) branches of philosophy connected to man rational psychology deals with spirituality and religion logic deals with mental and psychological circumstances epistemology deals with physiological/bi ological aspect ethics deals with the physical aspect of man Phenomenological method – method of knowing man. Edmund Husserl – a mathematician, modern philosopher, and the main proponent of phenomenology steps in phenomenological method: i. epoche – method of bracketing man’s natural attitudes (e. g. , biases or prejudices) ii. eidetic reduction – from the word â€Å"eidos† meaning â€Å"essence†; method of reducing the events to its essence to know the real importance of the phenomenon iii. phenomenological transcendental reduction – method of reducing the essence to its subject ? to the very activity itself love – disinterested giving of oneself to other being kinds of love: fraternal. paternal/maternal erotic romantic Understanding the Nature of Philosophical Inquiry *on the distinction between philosophy and natural science natural science ? scientific investigation â€Å"What is Philosophy† by Lauer, S. J. (philosophy in physical science) *can philosophy be taught? philosophy can be defined by doing it *why do we harm philosophy when we define it? philosophy is essentially a dynamic process, the attempt to define it is to stop the process *philosophy is an attitude, a way of life, responsible thinking and not a discipline; not a body of knowledge.

Lord of the flies essay -- essays research papers

Lord of the Flies Project   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"Breakdowns in society result when people avoid their responsibilities to the community to pursue their own ends.† This seems entirely true. For example, in â€Å"Lord of the Flies† most of the kids decide going around hunting and not worrying about anything else is what is important, and eventually turn into savages. This could also be true if the people of a farming community started becoming lazy and stopped caring for their crops and animals. Or, in the military, if the all the leaders just stopped giving orders. Anyway you want to put it, if people don’t do what’s required of them, the world around them crumbles.   Ã‚  Ã‚  Ã‚  Ã‚  In William Golding’s â€Å"Lord of the Flies† a group of boys get stranded on a desert island after their plane was shot down. Two of the boys, Ralph and Piggy know that to survive they must built shelters, collect food, and try to find a way to signal any planes or ships that might pass by. Unfortunately, the choir (hunters) and their leader, Jack, feel that they must be hunting more than anything. Because Jack gathered all the hunters at once for their first successful hunt, their signal fire goes out. As tensions rise high, Ralph and Piggy soon find themselves outnumbered by the hunters, and their followers, who joined due to promises of freedom, to play whenever they want. Because the hunters neglect their responsibilities of making shelter and whatnot, their â€Å"society† crumbles. Th...

Plot Summary (The Kugelmass Episode) Essay

â€Å"The Kugelmass Episode† opens with Kugelmass, a middle-aged, unhappily married humanities professor seeking the advice of his analyst, Dr. Mandel. He is bored with his life, and he needs to have an affair. His analyst disagrees, however, telling him â€Å"there is no overnight cure† for his troubles, adding that he is â€Å"an analyst, not a magician.† Kugelmass then seeks out a magician to help him solve his problem. A few weeks later, he gets a call from The Great Persky, a two-bit magician/entertainer who shows him a â€Å"cheap-looking Chinese cabinet, badly lacquered† that can transport the professor into any book, short story, play, or poem to meet the woman character of his choice. When he has had enough, Kugelmass just has to give a yell and he is back in New York. At first Kugelmass thinks it is a scam, then that Persky is crazy, but for $20, he gives it a try. He wants a French lover, so he chooses Emma Bovary. Persky tosses a paperback copy of Flaubert’s novel into the cabinet with Kugelmass, taps it three times, and Kugelmass finds himself at the Bovary estate in Yonville in the French countryside. Emma Bovary welcomes Kugelmass, flirting with him as she admires his modern dress. â€Å"It’s called a leisure suit,†Ã¢â‚¬Ëœ he replies romantically, then adds, â€Å"It was marked down.†Ã¢â‚¬Ëœ They drink wine, take a stroll through the countryside, and whisper to each other as they recline under a tree. As they kiss and embrace, Kugelmass remembers that he has a date to meet his wife, Daphne. He tells Emma he will return as soon as possible, calls for Persky, and is transported back to New York. His heart is light, and he thinks he is in love. What he doesn’t know is that students across the country are asking their teachers about the strange appearance of a â€Å"bald Jew† kissing Madame Bovary on page 100. The next day, Kugelmass returns to Persky, who transports him to Flaubert’s novel to be with Emma. Their affair continues for some months. Kugelmass tells Persky to always get him into the book before page 120, when the character Rodolphe appears. During their time together, Emma complains about her husband, Charles, and her dull rural existence. Kugelmass tells her about life back in New York, with its nightlife, fast cars, and movie and TV stars. Emma wants to go to New York and become an actress. Kugelmass arranges it with Persky that the next liaison with Emma is in New York. He tells Daphne that he will be attending a symposium in Boston, and the next afternoon, Emma comes to New York. They spend a wonderfully romantic weekend together, and Emma has never been as happy. Meanwhile, a Stanford professor, reading Flaubert’s book, cannot â€Å"get his mind around† the changes that have taken place to the novel: First a strange character named Kugelmass appears, and then the title character disappears. When Persky tries to return Emma to the novel, his cabinet malfunctions, and she is forced to stay in New York. Kugelmass finds himself running between Daphne and Emma, paying Emma’s enormous hotel bills, and having to put up with his lover’s pouting and despondence, and the stress begins to wear him out. He learns too that a colleague who is jealous of him, Fivish Kopkind, has spotted Kugelmass in the book and has threatened to reveal his secret to Daphne. He wants to commit suicide or run away. But the machine is fixed at last, and Kugelmass rushes Emma to Persky’s and eventually back to the novel. Kugelmass says he has learned his lesson and will never cheat again. But Kugelmass is at Persky’s door again three weeks later. He is bored and wants another affair. Persky warns him that the machine has not been in use since the earlier â€Å"unpleasantness,† but Kugelmass says he wants to do it, and asks to enter Portnoy’s Complaint. But the cabinet explodes, Persky is thrown back and has a fatal heart attack, and his house goes up in flames. †¦ Conflict Conflicts Mr.Kugelmass internal conflict He is conflict with himself. He is not happy with his second wife. He always wants to other woman. But he does not content with them because he does not know what he wants. Firstly he wants to romantics’ but he lives an affair with these woman. In briefly, he does not lead a life which he dreams. Mr.Kugelmass external conflict He is in conflict with environment. Because he is a famous professor, he does not want to be learnt his private life. If his private life is learnt his life will became worse. The people around his condemn him because of adultery and this ruins his reputation. Literacy Element Irony 1. Although Mr.Kugelmass does not love his second wife, he does not want to divorce her. This is ironic 2. Mr.Kugelmass goes near Persky to have an affair with Emma Bovary. But he has troubled with Emma in their relationship. He swears that he does not have an affair with another woman in his rest life. But he can’t keep his promise and goes near Persky ago for a new affair. This is ironic. The similes â€Å"Who suspected she’d let herself go and swell up like a beach ball.† Mr.Kugelmass thinks that his wife resembles a beach ball because she is very fat. This is simile. â€Å"Kugelmass was bald and as hairy as a bear† Because Mr.Kugelmass is furry, he resembles a bear. Humor is used in this story with a sense of total absurdness of events that occur in the story. These events range from Persky saying â€Å"If I throw any novel into this cabinet with you, shut the doors, and tap three times, you will find yourself projected into the book†. To the absurdness of Emma Bovary, from a famous piece of literature made in 1856, saying†Tell me about O.J. Simpson† and asking Kugelmass about other people, places, and events from the 20th century.

Healthcare Management Essay

Executive Summary There are over 850,000 physicians practicing in the United States today, covering every imaginable specialty and sub-specialty (Young, Chaudhry, Rhyne, & Dugan, 2011). According to the World Health Organization (2000), even though our country spends more money per capita than any other country in the world, the USA ranks 37 out of the top 191 countries in the world in terms of overall health system performance. Although there are many reasons for this poor performance, several experts cite the lack of emphasis on primary care and true preventative medicine in the US (The Commonwealth Fund Commission on a High Performance Health System, 2011). This is a proposal to create a community ambulatory health center in a suburban community that would provide the setting for training family medicine residents. The establishment of such a center would allow a hospital to provide better primary care services to the uninsured and underinsured patients in its community. It may also help reduce unnecessary emergency room visits as well as hospital readmissions by providing quality care to these patients. A training program would also improve the hospital’s ability to recruit and retain actively admitting primary care physicians. The proposal discusses the process for choosing the center’s location, funding models, administrative structures, as well as staffing and architectural requirements. Strategy of Service Lines and Location As mentioned in the executive summary, it is well known that many communities in the US could benefit from increased access to primary care services (Commonwealth Fund Commission, 2011). Even within suburban communities that may appear seemingly affluent, there are often significant socioeconomically challenged populations. The parent hospital would have to conduct a SWOT analysis, to identify its strengths, weaknesses, opportunities, and threats (Longest & Darr, 2008). In this case, the presence of a family medicine residency program is a great strength, both in clinical and economic ways. Family medicine residents (and their faculty) are well versed in current, best standards of care. Graduate medical education often provides significant revenue streams, as described below. Up to four residents can work under the supervision of a single faculty  physician; often the number of patients seen in a residency clinic far exceeds that of a private office. Weaknesses include the presence of other residency clinics in the region, as well as difficulties recruiting quality residents to a new training program that has no established reputation. It can also be difficult to recruit and retain skilled and motivated faculty physicians for progams, as the compensation for such academic positions is often less than that of purely clinical posts. Threats to this proposal include changes in GME funding (external environment) and the possibility of the residency program losing its accreditation (internal and external environment). In scanning the external environment of the organization, it is possible to identify specific geographic locations that have significant numbers of uninsured/underinsured patients (but still within the hospital’s catchment area). It would also have to be convenient to public transportation, such as bus stops, subway stations, or railroad stations. Analysis of the various economic, political, demographic, and regulatory sectors would also identify the best time and location to create such a clinic. Significant forecasting would also have to confirm that the current external environment would not change in a way that would significantly worsen the chances for the clinic’s success. The creation of this new community health center would fall under the hospital’s directional strategy, as most hospital’s mission and vision statements include caring for the needy in their communities (Longest & Darr, 2008). Management and Personnel Structure Being a hospital-owned facility, a hospital administrator would be the senior manager / liaison; this would most likely be the Vice President for Ambulatory Affairs or Chief Medical Officer. The organization itself would have two chief administrators reporting to the hospital liaison; an Administrative Director (who would be the middle manager responsible for the overall management and vision of the center) and a Medical Director (who would be responsible for clinical activities, supervision, and initiatives). The Medical Director might well be the hospital’s department Chair of Family Medicine. The family medicine residency program would require a full-time physician serving as both Director of Medical Education and residency Program Director. The residency itself would have 24 residents.  In order to maintain an appropriate ratio of preceptors to trainees, there would need to be at least 4 full-time faculty attending physicians (American Osteopathic Association, 2011) An office supervisor (first-level manager) would be responsible for the day-to-day operations in the front (reception) and back (finance) portions of the office. In the front office, the practice would need 3 receptionists who would register patients upon their arrival and answer telephone calls. They would also verify patients’ insurance status. The back office would require 2 coders who would be responsible for verifying correct coding for practice visits, submit claims, and process payments from both patients and third-party payors. Another clerical staff member would be needed to process pre-authorizations and referrals (both incoming and outgoing). Finally, a charting person would be needed (even in an electronic medical record-equipped practice) to accommodate incoming paper / faxed documents. The middle (clinical) part of the office, would require 2 medical assistants who would be responsible for bringing patients from the waiting room into the appropriate area (exam room, laboratory, or procedure room) and triage them (taking and recording vital signs, documenting the chief complaint, and verifying medications and allergies). A registered nurse and licensed practical nurse would be needed to administer vaccinations and medications. Finally, a phlebotomist / lab assistant would be needed to perform venipuncture’s, prepare specimens, and perform CLIA-waived tests. The registered nurse would also serve as the Clinical Supervisor (first-level manager) for the clinical support staff. Funding Model Medicare is the primary formal financier of graduate medical education programs, contributing 72 percent of all tax-financed support. Other federal payors include Medicaid (11 percent), the U.S. Department of Veterans Affairs (10 percent), the U.S. Department of Defense (3 percent), and the Bureau of Health Professions (3 percent) (Young & Coffman, 1998). A teaching hospital will receive direct medical education (DME) payments cover the cost of resident and faculty stipends and benefits, and overhead costs that are directly related to the teaching programs, such as ambulatory  office space. Hospitals also receive funding for indirect medical education (IME) costs because teaching hospitals have more complex case mixes, more uninsured patients, and provided services that were costly but not necessarily well reimbursed, such as trauma centers and transplants units (Cymet & Chow, 2011). These payments are, on average, total $100,000 per resident per year. However, over the last 20 years, the federal government has either frozen GME funding or in some cases, reduced it significantly (especially under the Balanced Budget Act of 1997) (Phillips, et al., 2004). Currently, the family medicine residents in this proposal do result in a net gain for the hospital. With an average salary of $45,000 plus $20,000 in benefits, the hospital stands to net $35,000 per resident. For a program of 24 residents (8 in each year), the hospital would have a net income of $840,000 from Medicare GME funding. Each of the faculty physicians would have their own clinical practice (about 0.25 FTE), so they would bill Medicare and third-party payors for their services. They would have a productivity plan whereby each month they would receive 25% of their revenue after fulfilling their monthly salary/benefit costs. Physical Characteristics / Layout of the Facility Because of the educational nature of the practice (i.e. a residency teaching clinic), the physical layout of the facility has specific needs. In the front portion of the office, the waiting room needs to have ample seating to allow for extended wait times associated with teaching clinics. The waiting room would also have to be child-friendly, with easily disinfected toys (i.e. no stuffed animals). Because many potential patients will have to apply for Medicaid or hospital-based charity programs, it would be ideal to have an office (or at least a kiosk) where a financial coordinator could meet with patients in a private area. Since this would be a multi-specialty practice with dozens of residents and attending physicians, there would need to be a large number of exam rooms, perhaps 18, all with exam tables equipped with stirrups to accommodate pelvic exams, Pap smears, and STD testing. There would also need to be a large procedure room to accommodate the need for various gynecological (colposcopy, endometrial biopsy, IUD placement/removal, etc.) and other types of procedures (suturing, biopsies. etc.). The center would also have a spacious area dedicated to residents for  charting and research, as well as two precepting rooms where clinical cases can be discussed with faculty physicians. There would be a conference room equipped with a computer and LCD projector for presentations and discussions. Numerous computer workstations throughout the clinic would allow access to an electronic medical records system. One exam room could be equipped for videotaping that is used (with the patient’s permission) to observe residents as they demonstrate the core competencies while providing patient care. The center would need a laboratory for the collection and processing of blood and other specimens. In order to avoid the same stringent regulations and testing associate with a hospital or reference laboratory, the center would only perform CLIA-waived tests such as finger-stick blood glucose testing, throat cultures, and urine dipstick analysis (CDC and CMS, 2006). The building would al so ideally have offices for each of the faculty attending physicians, as well as for administrative and support staff. Clinical Practice As mentioned previously, this community health center would offer multiple specialties. The main service would be primary care. Family medicine residents, under the supervision of faculty preceptors, would provide general internal medical, pediatric, obstetric (pre- and post-natal), and gynecologic care to patients of all ages. Additionally, other specialty physicians would be available for special â€Å"clinics†: obstetrics (perinatal) and advanced gynecology twice a week, dermatology once a week, and general surgery, gastroenterology, pulmonology, cardiology, and urology once a month. These specialty services are essential in serving the needs of the target population: uninsured and underinsured (i.e. Medicaid) patients who are unable to see these specialists in private practice. Credentialing The Chair of Family Medicine is responsible for maintaining records of each attending physician’s credentials. These would include a New York State Medical License (with updated registration), DEA registration (to prescribe controlled substances), copies of medical school and residency diplomas, proof of board certification (and maintenance), records of continuing  medical education, and CPR/Advanced Cardiac Life Support training cards. The Director of Medical Education / Residency Program Director is responsible for maintaining records for each resident physician such as their medical school diplomas/transcripts, licensing examination transcripts, ACLS training, and signed residency contracts. Local zoning and legal concerns Consideration must be given as to the choice of commercial property for this ambulatory health center. The ideal location would be a pre-existing medical office building that has already been zoned for a medical practice, and has the required number of parking spaces (especially handicapped) and adequate access in and out of the building. A multi-level building must have elevators that are compliant with ADA (Americans with Disabilities Act) regulations. In County, a Certificate of Need must be granted before a new healthcare facility can be built. There are also village and town zoning ordinances that must be considered when modifying or creating a medical office building . The center would fall under the jurisdiction of the same regulatory bodies as that of its parent hospital, and would be setup as a not-for-profit organization, since a significant portion of its care would be uncompensated.

Free Essays on Gawain

Sir Gawain and the Green Knight is filled with magic and symbolism. Morgan le Faye and Merlin are responsible for the magic of the Green Knight. There are three literal hunts (deer, boar, and fox), three symbolic hunts (the attempts to seduce Gawain), and three hits of the Green Knight's ax. The deer is timid, the boar is ferocious, and the fox is cunning and sly. The characteristics of the animals are symbolic of Gawain and the challenges set before him. There is great significance in the fact that the events in this poem occur in multiples of three. Three times Gawain is tempted by the lovely lady, and on the third time, he succumbs to her temptations, by accepting the green belt. The hunts take place on three different days. The third day, Gawain withholds a portion of his earnings. The Green Knight swings at Gawain three times. He purposely misses the first two times. On the third time he taps him, leaving a scar. The significance of all these threes is that Christianity teaches the trilogy: the Father, the Son, the Holy Ghost. Almost everything in life falls into groups threes: man, women, child; three trimesters to the birth of a child; the Sun, Moon and the Earth. The fact that the events unfold in counts of threes explains the depth with which the anonymous poet was trying to connect this story and this passage to the bible and biblical events.... Free Essays on Gawain Free Essays on Gawain Sir Gawain and the Green Knight is filled with magic and symbolism. Morgan le Faye and Merlin are responsible for the magic of the Green Knight. There are three literal hunts (deer, boar, and fox), three symbolic hunts (the attempts to seduce Gawain), and three hits of the Green Knight's ax. The deer is timid, the boar is ferocious, and the fox is cunning and sly. The characteristics of the animals are symbolic of Gawain and the challenges set before him. There is great significance in the fact that the events in this poem occur in multiples of three. Three times Gawain is tempted by the lovely lady, and on the third time, he succumbs to her temptations, by accepting the green belt. The hunts take place on three different days. The third day, Gawain withholds a portion of his earnings. The Green Knight swings at Gawain three times. He purposely misses the first two times. On the third time he taps him, leaving a scar. The significance of all these threes is that Christianity teaches the trilogy: the Father, the Son, the Holy Ghost. Almost everything in life falls into groups threes: man, women, child; three trimesters to the birth of a child; the Sun, Moon and the Earth. The fact that the events unfold in counts of threes explains the depth with which the anonymous poet was trying to connect this story and this passage to the bible and biblical events....

Motivation and empowerment Assignment Example | Topics and Well Written Essays - 250 words

Motivation and empowerment - Assignment Example Charlotte and the reactions of the employees to those demands because it argues that various employees needs should be recognized and varied rewards be given to them according to their individual needs (Daft 2011). The first option is that she be paid salary according to her level of production as stated by Taylor’s theory minus commissions. The second option is that she be paid on commission basis according to the sales she makes. The option I choose is that of commission basis minus salary because it will avoid complains by fellow employees as she will receive pay according to her hard work (Daft 2011). Mayo’s theory which states that pay alone does not satisfy employees but social needs such as treating employees in a humane and caring manner can be applied to boost the employees’ morale (Daft 2011). It is clear from the passage that the employees are demoralized and they need to be motivated by showing them how important they are so that they will not see as if Charlotte is given a royal treatment than them. Also Maslow and Herzberg theory that states that individual needs of employees should be recognized and rewarded accordingly be applied (Daft

PESTEL REPORT Essay Example | Topics and Well Written Essays - 1000 words

PESTEL REPORT - Essay Example Political, Economic, Social, Technological, Environment and Legal issues greatly differ in respect to domestic as well as the global structure. PESTEL analysis provides an overview towards the different external factors that the business or organization has to take into consideration. The Political environment of the country highly contributes to the stability of the nation which is as vital aspect to consider regarding the business development. Political factors include intervention of government policies, labor laws, trade restrictions and tax policies. The Economic influences of a nation or the global environment provide a great impact on the business operation and decision making. These factors include the growth of the economy, inflation rate, exchange-rate, globalization, GDP and GNP growth. The Social and cultural aspects of a region contribute considerably to the products demand and business market. The social factors include population growth rate, career attitudes, age dist ribution safety measures, educational infrastructure and cultural taboos. Technological aspect of the business determines the production level and affects the cost and quality of the products. Technological factors include R&D activity, automation, rate of technological change, emergence of new technologies and impact of communication. Environmental issues directly or indirectly affect the business well-being in regard to its kind. Environmental factors include ecological and environmental aspects such as climatic change, weather. Also environmental awareness creates an impact towards the production of products either positively or negatively. Legal issues are widely taken into consideration when establishing a business in a particular region. Legal factors include consumer law, discrimination law, employment law, and health and safety law. Depending on these factors, a PESTEL analysis should provide a context for the business in relation to its external environment. After having a brief introduction about all these factors, let us take a deeper discussion on the effect and influence of economic factors in business growth and development. Influence of Economic factors on business: The economic environment of a country greatly influences the businesses and their market. Though economic factors are out of control for business, it shows a profound effect on the performance and marketing of the business products. It contributes to the product demand, cost structure, pricing strategies, profitability and various other issues within the concern. In addition, it provides a direct impact on the behavior of the consumer in buying the business products. In case of international business, it is a vital one to consider the economic environment of the region or country as it provides a prominent influence over the business growth and its products market. On the whole, â€Å"the strengthening of an economy will generally benefit industries, but the extent of its effect wil l vary according to which economic factors are most affected.† (Henry 2008). One of the major aspects that impact business and economy is the Gross Domestic Product rate (GDP). A constant and positive level GDP is essential to sustain a good business economy. A business GDP has to be on a constant check and appropriate measures have to be taken to maintain the same. Appropriate changes to the policies will